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Markets

The Brief Media Company operates across five Central and Eastern European markets: the Czech Republic, Hungary, Poland, Romania and Slovakia. From our Budapest headquarters, we deliver regional content platforms, industry events and professional recognition programmes tailored to the advertising, marketing and media sectors. Our cross-border structure enables us to combine local market insight with a unified regional perspective, serving senior industry decision-makers throughout the CEE region.

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Our Region in Numbers

81.5M

Total Population (5 Markets)

Together represent a combined population of approximately 81.5 million people.

€1.85T

Combined GDP (2024)

The five markets generate an estimated €1.8–1.9 trillion in nominal GDP, forming one of Europe’s most dynamic growth regions.

73M

Internet Users

Nearly 73 million people across the region are active internet users, reflecting strong digital accessibility and media reach.

64%

Urban Population

Approximately two-thirds of the region’s population lives in urban areas, creating concentrated consumer hubs and strong media density.

Sources: World Bank (World Development Indicators, 2023–2024), IMF World Economic Outlook 2024, and national statistical offices of Poland, Czech Republic, Slovakia, Hungary and Romania.

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